Welcome to the second episode in our Brand New series all about brand identity design. Today’s episode features the passionate and talented team at Loop who designs for social good. Here you’ll meet designers Josh Layton and Emma Steele, learn what Loop does and how they see themselves as different from traditional agencies, as well as how Loop’s process is one of deep listening and unlearning, stemming from a place of curiosity and connection.You’ll learn what human-centred design means to Loop and how they approach their work through this critical lens, as well as all of the ways that equity, diversity and inclusion is baked into to Loop’s people and processes and is constantly evolving.Finally you’ll hear the ways that storytelling is used to build trust through design, helping to weave a common thread for supporters of the cause.The Loop team presented beautiful visuals to accompany their talk so please check them out at https://www.talkpaperscissors.info/!This episode is part of a guest lecture series in Design as Communication, Bachelor of Brand Design Program, George Brown College School of Design. Do you have an idea? Want to share a story? Collaborate on an interesting project? Let's Connect on the web or via Instagram. :)