43. [Listen to Them] All Representation Isn’t Created Equal. Black Consumers Share What Works for Them and What Doesn’t
Representation matters. But not all representation is created equal. As more brands are starting to produce more representative imagery, consumers from underrepresented and underserved communities aren't necessarily jumping for joy. Some are actually turned off by it.In this episode, Black consumers share their responses to more diverse visual imagery, and what brands can do to engage in inclusive and representative imagery in a manner that draws them closer to to them.Go to www.listentothem.co to hear all the episodes in this series. There, you'll also find details about the live workshops February 22-24 to build action plans based upon the insights from this series.