42. [Listen to Them] Are You Using Your Brand’s Power for Good? How Marketing Impacts the Way Consumers Feel About Themselves
Brands have a lot of power. Whether you are intentional about how you use it or not, your products, visuals, communications, and the experiences you deliver have an impact on the way consumers feel.Make sure that impact is one you desire to have.In this episode, consumers talk about the power brands have on influencing consumers, and what they can and should do to use that power for good.Go to www.listentothem.co to find all the episodes in this series, and to get details about the live workshops February 22-24 to develop action plans based upon the learnings from these episodes.